In the second episode of the Business Fights AIDS Podcast, Ben navigates his diaries from the last few months of 2001, coming immediately in the wake of September 11th, as Holbrooke and Ben tried desperately to enthuse companies around the world to join them in fighting AIDS. It was hard, unrelenting work – like everyone else, the business community had other things on their mind. But Holbrooke, Ben and the global team they were putting together weren’t giving up. This was AIDS. The first global pandemic of the 21st century.   Brought to you by the team behind A Shot In The Arm Podcast and the Vax Up Podcast. Written and narrated by Ben Plumley. Directed by Erik Espera, of News Doc Media. Digital Production by Troy Espera.  Produced in association with Latobyve Resources. The Business Fights AIDS Podcast is a project of the Ikana Health Action Lab.  https://www.businessfightsaidspodcast.orghttps://www.ashotinthearmpodcast.comhttps://latobyveresources-pozie.business.site/https://www.ikanahealth.comhttps://www.gbchealth.orghttps://www.unaids.orghttps://www.theglobalfund.org