Episode 73: The Making of a Thought Leader In this episode of Be Your Own Boss, I chat with Surbhi Dedhia, the founder of Digital Genie and Jot My Bio. Surbhi is an astute digital marketing specialist who helps businesses create customer personas, marketing strategy, and thought leadership. She is also the host of The Making of a Thought Leader podcast, where she shares nuggets of information on how to build your thought leadership in a systematic and simplified way. Surbhi shares her story of how she started her own business, Digital Genie, after working in various marketing roles for different organizations. She explains how she leverages her expertise in digital marketing to help her clients achieve their business goals. She also talks about her second venture, Jot My Bio, a done-for-you personal bio writing service that helps executives and entrepreneurs narrate their professional experience. We discuss the challenges and opportunities of being an entrepreneur, the importance of having a clear idea of your customer, and the best practices for creating and growing your personal brand. Surbhi also gives some valuable tips on how to manage your time, energy, and resources as a business owner. This episode is full of insights and inspiration for anyone who wants to start or scale their own digital product offering. Surbhi is a great example of someone who lives outside of her comfort zone and turns her dreams into plans. Tune in to listen to her amazing journey and learn from her experience. Reach out to Surbhi: LinkedIn: https://www.linkedin.com/in/surbhidedhia/ Websites:  https://www.digitalgenie.co/ https://jotmybio.com #podcast #newpodcastalert #podcasthost #podcastrecommendation #digitalmarketing #personalbranding #entrepreneurship #thoughtleadership #digitalgenie #jotmybio