Today, start-up ideas have become a dinner table conversation in every Indian household. But how do you build start-up brands? In the sixth episode of Speakeasy with Dheeraj Sinha, let’s dig a little deeper into the fundamentals of building a direct to consumer brand, with Kannan Sitaram – Venture Partner at Fireside Investment.

Discover more on how to make these brands successful and what exactly do venture capitalists look for. Join Dheeraj and Kannan as they answer some burning questions like, what can start-ups do that legacy brands like Unilever and P&G cannot? Or will these online brands ever go offline? For some unexpected revelations about how to keep up with the new-age consumer and the business world, just tune in.

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