Varun Duggirala is the Smartest Marketer of India having built The Glitch (acquired by WPP) as one of the largest creative agencies in the country and is the OG Indian podcaster having paved the way for numerous Indian creators & podcasters. His insights on marketing and company building are precious, combined with his views on life - fitness and so much more! I have been deeply inspired by his journey and persona for a long time and I am so glad to have recored an in-depth podcast to decode his phenomenal insights. Tune in for an incredible conversation. 00:00 - Preview 00:47 - Introduction 01:38 - What matters to Varun & Why? 04:12 - Well rounded Life vs Outlier Life 07:42 - Values 11:35 - Entry into the Media Ecosystem 16:48 - Looking at things in Hindsight 20:50 - Starting The Glitch 27:35 - How not to complicate Decisions? 32:50 - The Glitch Acquisition by WPP 40:50 - How to be successful as an agency Founder? 47:50 - What is Marketing? 55:22 - Becoming a Podcaster? 01:01:39 - Benefits of Podcasting 01:05:10 - Being a great Conversationalist 01:12:50 - Chasing Dopamine Hits 01:21:10 - Learnings via Podcasting 01:29:15 - Being a Founder Coach 01:36:10 - New Founder Journey with EMoMee 01:42:01 - How would Friends define Varun?