In this Episode, we host The Perfume Man of India - Aakash Anand, Founder & CEO of Bella Vitta - India's largest new-age perfume brand (INR 600 CR+ in revenue). Aakash is one of the most brilliant founders we have had an opportunity to host on the podcast and this episode is as fire powered as a conversations can possibly be. We understand his journey, his energy and his ingredients of success. You are in for a phenomenal ride, have a super one and keep sharing forward. 00:00 - Preface 01:23 - Introducing the Perfume Man of India 03:35 - The Journey 08:06 - Early days for Aakash 09:48 - Meaning of Wealth 11:31 - Identifying which Business to build 15:23 - Do Not Complicate Business Building 18:14 - Bootstrapped vs Funding 20:48 - Why CAC is stupid? 24:30 - Omnichannel Presence for Brands 26:55 - People Management 29:33 - House of Brands 31:57 - The Founder Energy of Aakash 34:00 - How to become a Great Founder 37:10 - What keeps Aakash going post-success? 39:50 - How do Friends describe Founders? 44:40 - Describe the Indian Consumer 47:01 - The Power of Manifestation 51:02 - Expressing what you want 55:22 - What does Aakash fear? 56:50 - Spaces where Big Companies will be formed 1:01:10 - Final Learnings