Have you ever wondered why a brand like Coke or Pepsi is iconic and why some brands fail to create any impact?

Well, the secret lies in something known as ‘The Brand Book’.

In this episode, Vani speaks with Bobby Pawar, Kaushik Prasad and Subhash Kamath – the stalwarts of the advertising world, to decode the whats, whys and hows of a brand book and how to get it right!