Everyone knows of the legendary war between Coke and Pepsi in the 90s. In spite of Coke winning the title sponsorship for the 1996 World Cup, it was eventually Pepsi that garnered all the eyeballs with its campaign ‘Nothing official about it’.

That was challenger marketing at its best!

This episode is a deep dive into the concept of challenger marketing where the industry stalwarts explain how brands are using the challenger mindset to stay at the top of their game.

• Bobby Pawar – Chairman, Havas Group
• Lloyd Mathias – Angel Investor and Business Strategist
• Subhash Kamath – Chief Executive Officer, BBH & Publicis Worldwide, India. Chairman, ASCI
• Shankar Prasad – Founder, Plum Goodness