128. Mark Jagger (Sanofi) and Alain Attias (BayBridge Digital) on Digitalizing Global Sales

The FMCG Guys

Jan 24 2024 • 50 mins

Mark Jagger, Global Sales Director at Sanofi Consumer Healthcare and Alain Attias, CEO at BayBridge Digital join Christina and Daniel to speak about the Digital Transformation journey they've been on together.

In this episode, you'll hear about all the ins-and-outs of a Digital Transformation in a Consumer Goods Commercial organization leveraging Salesforce through:

  • How have FMCG companies digitalized behind the scenes
  • The impact of digitalization on the brand / consumer relationship
  • Challenges, hurdles and wins in Sanofi Consumer's digital transformation
  • Empowering Sales organizations (from Directors to reps) with technology

This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/