Cross-Cultural Leadership with Lluís Ferré from Boonrawd Brewery

The FMCG Guys

09-11-2022 • 41 mins

Lluís Ferré is the Head of International Business at Boonrawd Brewery, a 90-year old Thai business which you may know from their flagship brand, Singha.

Follow The FMCG Guys on Linkedin.

In this Episode, you'll learn about:

- Moving across continents, functions and industries

- Why going international early is important

- Learning the local culture when leading

- Why rapport may be more important than hard facts

- Doing business and leading in Asia

- Adaptability in complex financial and cultural situations

You Might Like

The CPG Guys
The CPG Guys
Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg
Freakonomics Radio
Freakonomics Radio
Freakonomics Radio + Stitcher
Literally! With Rob Lowe
Literally! With Rob Lowe
Stitcher & Team Coco, Rob Lowe