148. Roger Graell, Chief Digital Officer at Bata: Omni Ecosystems

The FMCG Guys

Apr 6 2024 • 46 mins

Founded in 1894, Bata is a company with an amazing legacy which is now looking into the future. Roger Graell, their Chief Digital Officer, joins the show to speak about how he’s creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels.

Tune in to learn about:

  • The objectives he sets when approaching a Digital Business
  • His 3 key business pillars: dot com, developing marketplaces and in-store digitalization
  • Career background at the likes of lastminute.com and Mango
  • Building Omni capabilities like using stores as operational hubs
  • The importance of consistency
  • His contact with new technologies