In the second part of our discussion with Ahold Delhaize’s Director Oliver Baggaley, you’ll learn about the business model of direct-to-consumer; customer value proposition and balancing it with profitability. Main points:
- Q-Commerce: Ahold-Delhaize’s partnerships with the likes of Just Eat and Deliveroo
- Borrowing best practices across global markets
- FMCG: Direct to consumer or eRetailer?
- Profitability Drivers in eCommerce
- Making it easy for the consumer
If you missed it, you can listen to Part One HERE.
The CPG Guys
Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg