196. Jennifer Conley, Head of Media Solutions North LatAm at PedidosYa: Retail Media in LATAM's Quick Commerce

Jennifer Conley is the Head of Media Solutions North LatAm at PedidosYa, a Latin American online food delivery service that allows customers to order food from restaurants, pharmacies, supermarkets, and stores. With a background in FMCG, she joins Christine and Daniel to speak about her journey, LATAM and her perspective on Retail Media.

Topics covered:

• Jennifer’s career path: moving from FMCG to Retail
• What’s exciting about PedidosYa: a LATAM Q-Commerce plya
• FMCG Trends in Latin America
• The impact of Digital in Retail and FMCG in the continent
• How eCommerce has developed in different markets
• The surge of Retail Media
• Success stories in Retail Media campaigns

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian