189. Iñigo Garcia (McDonald's) and Jaime Liriano (General Mills): Global Food Trends

The FMCG Guys

Sep 11 2024 • 47 mins

In this episode, we are joined by two executives representing two of the most important companies in Foods: Jaime Liriano, Head of Marketing Northern Europe at General Mills and Iñigo Garcia, Director, Global Insights & Analytics at McDonald's. With them, we take a deep dive into how these two companies capture food trends and then add them to their respective portfolio and menus.

Tune in to learn about:

  • Current food trends
  • Spotting new food trends
  • How an FMCG player like General Mills looks at Out-of-Home to innovate their portfolio
  • Balancing a global and local portfolio
  • The impact of the healthy trend
  • How the proliferation of data has changed the role of Insights and Marketing
  • Leveraging data to deliver disproportionate growth

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