90. Rolf Oosterhoff, VP Retail Media at Albert Heijn on Giving Brands a Superior Digital Exposure

The FMCG Guys

Aug 9 2023 • 27 mins

Albert Heijn, part of Ahold Delhaize is the clear dominant in the Dutch Grocery Market. We bring you their VP Retail Media, Rolf Oosterhoff to understand how they are executing Retail Media to drive an above average conversion rate for FMCG Brands. Tune in to learn about:

  • The Dutch Grocery Retail Market
  • Albert Heijn's value proposition to stay ahead of competition
  • Top and bottom funnel value for brands
  • Combining Retail Media with traditional channels