91. Kristof Neirynck, CMO at Avon: How to Reinvent a Heritage Brand

Kristof Neirynck is the CMO and General Manager Western Europe at Avon. He joins Christina and Daniel to share how he's transforming a brand with a huge legacy to make it succesful in the future.

Tune in to learn about:

• Kristof's Career Path prior to joining Avon
• Transforming a company's cutlure
• Avon's B2B2C business model in the 21st century
• How Avon is getting ready to be succesful in the future

Book Recommendation: Jim Collins - From Good to Great