129. Vitaliy Novikov, Group Digital Commerce Director at Coca-Cola HBC: The Future of Digital FMCG

The FMCG Guys

Jan 27 2024 • 57 mins

Vitaliy Novikov is the Digital Commerce Director at Coca-Cola HBC, one of the famous beverages' main bottlers. In this conversation, we discuss front and back-end digitalization in a Consumer Goods company.

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  • Vitaliy's career path from General Management to Digital
  • Digital B2B and B2C in the context of a Beverages company
  • Internal capability building and upskilling for a digital-ready and data-driven organization
  • Online Commercial Activations