110. Rosie Houston, MD at Threefold on Retailer 1st Party Data Capabilities

The FMCG Guys

18-11-2023 • 16 mins

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Rosie Houston, MD at Threefold, sat with Daniel at the Retail Media Summit UK to speak about:

  • Her background at Boots and transitioning into being the MD of Threefold
  • The evolution of Retail Media in the last year
  • Building 1st Party Data capabilities
  • In-store Retail Media and Digitization
  • Boots Media Group’s USP for FMCG brands

Watch on YouTube: https://www.youtube.com/watch?v=mTVt-3if6UE

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Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian