This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys

Rosie Houston, MD at Threefold, sat with Daniel at the Retail Media Summit UK to speak about:

• Her background at Boots and transitioning into being the MD of Threefold
• The evolution of Retail Media in the last year
• Building 1st Party Data capabilities
• In-store Retail Media and Digitization
• Boots Media Group’s USP for FMCG brands

Watch on YouTube: https://www.youtube.com/watch?v=mTVt-3if6UE

Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian