The surge of Retail Media, pioneered by Amazon and followed by other Retailers, has changed the Fast Moving Consumer Goods industry forever. A good two years after joining the party, a lot of Retailers (and Advertisers!) are feeling the glass ceiling of one-size-fits-all tech.

In this episode, James Taylor, the CEO of Particular Audience exposes how, through Artificial Intelligence and Machine Learning, Retailers can make a quantum leap in their capabilities, particularly in search, to offer consumers and advertisers a much more personalized experience.

Topics covered:

• James' journey from investment banking to starting Particular Audience
• How Retailers have adapted to the Retail Media boom
• The unresolved issue of the Endless Isle
• What the likes of Amazon and Walmart are getting right in Retail Media and why other Retailers are trapped in legacy systems
• Why Machine Learning and AI can be Retail Media gamechangers

More:

• Particular Audience named Lead 100 and in L'Oreal's Start up program: https://www.businesswire.com/news/home/20240729256070/en/Particular-Audience-Named-in-The-Leading-100-List-Setting-a-New-Standard-in-AI-Driven-Hyper-Personalization-for-eCommerce-Retail-Media
• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian