Shelby Guller is a copywriter currently based in LA. She's written for some of the world's biggest brands, including Starbucks, Uber, MasterClass, Coke, General Mills, and more... but she's kinda bad at writing her own bios.
You can see her work on the side of many major highways. Or wherever you're watching an enjoyable piece of content. It'll be that thing you skip before it.
In this episode:
What the commercial production process looks like
How Shelby comes up with advertising concepts
How she figured out her career while at Syracuse University
What it’s like working as a woman in advertising
Shelby’s appearance on The Price is Right
What makes for good copy
And why Shelby and her work partner made the entire office refer to them as Hellboys
Follow Shelby:
If you enjoyed listening to today's episode of After School Program, you can support the show by doing the following:
Follow us on Apple Podcasts | Spotify | Google Podcasts | Amazon Music
Write us a review on Apple Podcasts
Follow us:
Follow Zach:
Instagram @zach_mchale
LinkedIn Zach McHale
Twitter @zach_mchale
Follow Connor:
Instagram @connorheine
Twitter @connorheine
Tell a friend to listen to new episodes of After School Program released every Tuesday at 5 AM EST
Producer & Host: Zach McHale
Editor & Host: Connor Heine
Intro music created by Muscle Tough. IG: @muscletoughband