Pentair took some risks when creating its new education and commerce site for their B2B audience. The Pentair Aquatic Eco-Systems – World Aquaculture Technology Engineering & Research (PAES W.A.T.E.R.) site combined an innovative customer experience utilizing Google Maps to tour a state-of-the-art fishery, built and managed by Pentair.

Guests

• Sean Phaler, Manager of Digital Innovation at Pentair Aquatic Eco-Systems
• Paul Briscoe, Development Team Leader at Human-Element