GuestsDenise Foley, VP of eCommerce and DTC - Bollman Hats CompanyIan Leslie, CMO - Industry West

In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other?How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s.Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new podcast.GuestsMatt Taylor, Founder - TracksmithLaura Hnatow, VP of Marketing and Ecommerce - SeabagsAman Advani, Founder - Ministry of SupplyCaroline Leed, Founder - Smiling Button

EPISODE SUMMARYCreating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA.EPISODE NOTESWhat does it mean to have "purity" in your brand? For Christy Dawn it means reusing only deadstock fabric and employing local craftspeople at a fair wage. For Fitz Frames it means solving problems with vertical integration and staying true to a founding mission. For ALO Yoga it means creating community and using yogis and actual practitioners in its in-home and online digital experiences.Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CAGuestsGABRIEL SCHLUMBERGER, CEO @ Fitz FramesVICTORIA AINSWORTH, Growth ConsultantNICK JAQUAY, IT Operations Manager @ ALO Yoga

Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace. B2B buyers prize ease of use and nimble brands can persuade their customers into being more frequent shoppers with storytelling, digital enablement and content creation in a way that B2C have done online for nearly 2 decades. Join us for a show recorded LIVE at Industry West in SOHO, NYC. Guests Ian Leslie - CMO, Industry WestJesse Lazarus - Chief Process and Innovation Officer, KravetHayden Kwast - Director of Ecommerce, Olam Specialty Coffee

What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries. Listen now! Guests Farshid Taffazoli - CTO, Sandow Media Reneida Leon - Technical Product Manager, Kroger Digital Brian Schmitt - Co-Founder, Surefoot

Our first live show of 2019 kicks off with a bang - we met live at the Robert Graham store on Abbot Kinney in Venice Beach, CA to talk to three amazing brands - Birdwell Beach Britches, Sole Bicycles, and Karmaloop / Shiek Shoes. Each one has a story of transformation, maturation, and how to engage with customers who have endless choice. Listen now! Guests Geoff Clawson - CEO - Birdwell Theo Gallo - Director of Commerce - Karmaloop/Shiek Shoes Brian Ruben, Cofounder -Sole Bicycles

Keely Carney knows about second chances herself. When she found herself re-entering the workforce after a life-changing experience in rehabilitation she saw first-hand how hard it can be for people to rebuild their lives and launch a career. She took what she learned from her own story and founded a Non Profit retail brand, Second Chance, which provides jobs for the homeless and inspiration to their customers through words of affirmation - through local partnerships - crafting beautiful handmade treasures. In this episode we'll meet Keely and dive into how she made her transformation and how she's helping give a second chance to others. Listen now! Guest Keely Carney, Founder and Executive President - Second Chance Mugs Special discount for subscribers! Head over to scmugs.org and use code SOMETHINGDIGITAL for 10% off your order.

Jesse Lazarus is no stranger to pushing the limits. As the Chief Process and Innovation Officer for historic textile manufacturer Kravet he has fought to modernize the way businesses transact with the over 109-year-old company. In this episode of Merchant to Merchant we discuss the challenges of choosing where to invest, how to promote and cheerlead adoption in an organization, and where technologies can assist and where they can hinder. Listen now! Guest Jesse Lazarus, Chief Process and Innovation Officer - Kravet

Building community is no easy task. Creating that community and keeping your authenticity and your voice is even harder - and yet, somehow the three merchants from Atlanta on our panel this month have found a way to create opportunities for telling their stories and spreading their message, through commerce, and creating vibrant communities. From popsicles to messages of love and hope this panel doesn't disappoint. A very special thanks to Mailchimp and to Citizen Supply for making this edition of Merchant to Merchant possible! Guests Eryn Eddy, So Worth LovingChuck Reece, Bitter SouthernerSteven Carse, King of Pops Host Phillip Jackson - Ecommerce Evangelist, Something Digital

How do you combat the challenges of extreme seasonality in retail? This month we traveled to Seattle to the Filson Flagship store and invited two incredible retailers to a fireside chat to discuss exactly this. They lent their voice to a conversation we’ve been having here at Something Digital for some time - how do you combat the challenges of extreme seasonality in retail? Beyond just creating new products and scaling your business horizontally - what can a retailer do? Listen as Daniel Nettleton and Trevor Phillips offer advice and give insight to how they’re overcoming these challenges at Merchant to Merchant LIVE in Seattle! Guests Trevor Phillips, Mervin ManufacturingDaniel Nettleton, Espresso Parts Interviewer Phillip Jackson - Ecommerce Evangelist, Something Digital

13 retail locations and a website are just the beginning for Baked By Melissa. In this podcast we uncover how Baked by Melissa have made their core values part of their product offering, how they gave away over 150,000 cupcakes in a campaign to encourage America to "side with love" -- and how they're making decisions more personal with daily use of personas. Guests Melissa Ben-Ishay - Chief Product Officer, Baked by MelissaSeth Horowitz, CEO, Baked by Melissa Interviewer Phillip Jackson - Ecommerce Evangelist, Something Digital

Brick and Mortar retail is in crisis, digital is thriving. We discuss the ins-and-outs of what makes a successful digital commerce strategy in businesses that depend on wholesale, and how to find success in a vertically-integrated direct-to-consumer brand. A panel of veteran ecommerce managers discuss how to navigate the months ahead and map out their own plans for success. Sponsors A very special thanks to Magento for sponsoring this event, and to Rothman's New York for providing the venue. Guests Lee Bissonnette - VP of Ecommerce, Mark Fisher FootwearJulie Lefkowitz, Ecommerce Director, Ramy BrookHeather Kaminetsky, President, DreamLabs Moderator Phillip Jackson - Ecommerce Evangelist, Something Digital

Pentair took some risks when creating its new education and commerce site for their B2B audience. The Pentair Aquatic Eco-Systems – World Aquaculture Technology Engineering & Research (PAES W.A.T.E.R.) site combined an innovative customer experience utilizing Google Maps to tour a state-of-the-art fishery, built and managed by Pentair. Guests Sean Phaler, Manager of Digital Innovation at Pentair Aquatic Eco-SystemsPaul Briscoe, Development Team Leader at Human-Element

Phillip has an intimate conversation with Jon Azrielant - Director of Marketing of Richline, a Berkshire Hathaway Company - about going global and how jewelry.com has thrived through various changes in the marketplace and consumer demands. Guest Jon Azrielant - Director of Marketing, Richline / jewelry.com

We got to sit down a few weeks ago with a group of merchants in the NYC-area and the resulting conversation did not disappoint. 3 merchants on Shopify and Magento came to share their stories about digital commerce in front of a live audience at Rothman's New York City, a men's fashion boutique. Guests Megan Petersen - Director of Ecommerce, Jack RogersJake Danahey - Owner, Fair Harbor ClothingKen Giddon - Owner, Rothman's Clothing Thanks to Shopify for co-sponsoring this event!

Host Phillip Jackson - Ecommerce Evangelist, Something Digital (@philwinkle, @somethingdigitl) Guests David Cabrera, Senior Manager, Digital Marketing - Garden of LifeLiz Wellen, Director of Ecommerce - Island CompanyDan Ryan, Senior Developer - Mary MahoneyEmily Pepperman, Director of Ecommerce - Dive Gear Express

Merchant to merchant is a podcast for merchants, by merchants. We've gathered the best and the brightest from our industry to bring you thoughts, tips, techniques, and actionable advice from the people who know best - retailers, just like you!