13 retail locations and a website are just the beginning for Baked By Melissa. In this podcast we uncover how Baked by Melissa have made their core values part of their product offering, how they gave away over 150,000 cupcakes in a campaign to encourage America to "side with love" -- and how they're making decisions more personal with daily use of personas.

Guests

• Melissa Ben-Ishay - Chief Product Officer, Baked by Melissa
• Seth Horowitz, CEO, Baked by Melissa

Interviewer

• Phillip Jackson - Ecommerce Evangelist, Something Digital