Dive into the world of real estate on "Let's Talk Business" hosted by Kritika Singh Rawat featuring Manan Shah, MD - MICL group. Uncover MICL's roots, navigate industry challenges, and explore the synergy of sustainability and technology. Learn about communication strategies in campaign ads, sector-specific hurdles, buyer preferences, and gain insights into India's B2B online procurement marketplace. Manan Shah shares expertise on the contractor market and more, offering a treasure trove of business wisdom in this extensive episode.