As local businesses expand their "owned media" platforms, our hosts wonder how they'll feed the feed the voracious content monsters they created. This episode explores the mysteries of content marketing, and features an interview with the CEO of one of the companies at the forefront, RevContent.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.