In a competitive industry with a customer base that already holds loyalty to established businesses, how do you insert yourself and stand out? For Evan Ritchey, the co-founder and CEO of Coconut Cleaning, the way in is through outside-the-box thinking: creative business models. In this episode, he sits down with Bret Gilliland to share how they navigated the challenges of starting a business in the cleaning industry through their unique cleaning process and subscription model. Going from two to 15 trucks, Evan then talks about how they built the team they have now and dealing with the effects of growth both financially and emotionally. The challenges of being an entrepreneur never end when you find success; it grows instead along with its rewards. Join Evan in this conversation and discover how being creative can help you face what’s coming your way and continue to thrive!

What the podcast will teach you:

·        Doubling down on the subscription model could help grow your business.

·        The art of letting go and trusting your people

·        Balancing the successes of growing but also dealing with what that growth means

·        The value of taking people’s ideas to the business’ culture

Resources:

·        Evan Ritchey LinkedIn: https://www.linkedin.com/in/evan-ritchey-4398b610b/

·        Coconut Cleaning Co Website: www.coconutcleaningco.com

·        Coconut Cleaning Co Instagram: @coconutcleaning

·        Elite Entrepreneurs: https://growwithelite.com/