Cultural Scripting: How countries React to Covid19

The Agile Business Innovation‘s Podcast

01-10-2021 • 8 mins

One of the things that is preoccupying me at the moment is the difference in how countries react to Covid19. I've worked all over the world so I see these differences very clearly. I compared my agenda from May last year to this year - last year I was in 10 different countries in four weeks. And that used to define my life.

At the moment I'm not physically travelling, although I am travelling in my mind and through the camera with people in other countries.

Cultural scripting and cultures have been a fascination of mine for a very long time because I think that apart from your personal life story, you also have a cultural life story and that actually determines how we react to Covid19.