115 - Risky Business

Think Significantly

Oct 12 2021 • 35 mins

It is not uncommon to find advice that promises that taking risks is the recipe for success. What is harder to find is someone telling you how to evaluate which risks are worth taking. What separates a successful entrepreneur from everyone else? Is it work ethic and expertise? Marketing savvy and a convincing sales pitch? Maybe to some extent those things are true. But maybe the biggest difference is how those entrepreneurs perceive and evaluate risk in critical situations. We have a bevy of forces that influence our willingness to take chances and while those forces cripple some, they inspire others to action. Every journey starts with a single step, and in today’s conversation we’re going to explore what makes some people more likely to take that step than others.

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