Ep. 85: How B2B Marketers Can Deliver More Business Impact - Interview w/ Mark Stouse

B2B Marketers on a Mission

03-05-2022 • 43 mins

Mark Stouse (Chairman & CEO, Proof Analytics) on what he believes the greatest enemy of a CMO is. He also elaborates on why it’s important for marketers to understand how their organization generates revenue and how their efforts should impact sales.