Ep. 92: How to Write B2B Content that Converts and Builds Relationships

B2B Marketers on a Mission

22-06-2022 • 45 mins

Kathryn Strachen (Founder, Copy House) on developing content that builds relationships and converts prospects. She talks about how B2B content has changed, why creating customer avatars and conducting research is important, what metrics to focus on, and why you need both quantity and quality to succeed.