Guest Teacher: Swish Goswami - CEO & Co-Founder, Surf | Why Paid Advertising Doesn’t Work

10 Minute MBA - Daily Actionable Business Lessons With Scott D. Clary

24-07-2024 • 9 mins

Today, your guest teacher is the trailblazing Swish Goswami, a renowned entrepreneur, investor, and author. By the age of 26, Swish had already founded six high-impact ventures across four industries. He is currently the CEO and co-founder of Surf, a revolutionary tech company that compensates users for their data while helping brands engage and understand consumers better.

Swish’s company, Surf, has partnered with major brands like Netflix, Sony Music, and Amazon Prime Gaming, and has raised over $9 million in funding. He’s also a four-time TEDx speaker, the bestselling author of The Young Entrepreneur. Swish has been recognized as one of LinkedIn’s Top Voices and has received numerous accolades, including Startup Canada’s Young Entrepreneur of the Year and the United Nation’s Outstanding Youth Leadership award.

Today, he'll discuss the current challenges in paid advertising, the evolving landscape of influencer marketing, and the crucial role of building genuine community connections. Learn how to navigate these complexities and leverage innovative approaches for effective marketing.

Guest Teacher:

https://linkedin.com/in/swishgoswami

Links:

https://www.joinsurf.com/

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