Are you struggling to figure out how to make social media work for your business? In this episode, Sarah shares her foundational tips for a successful social media strategy, including determining if social media is necessary for your business goals and how to provide value to your audience. She also offers insights on defining your audience, choosing the right platform, and nurturing your sales funnel. Don't miss out on Sarah's tips for content creation and engagement, as well as insights on the importance of a balanced marketing approach and bringing authenticity to social media. Tune in to hear more!
[00:01 - 07:42] Foundational Tips for Successful Social Media Strategy
[07:43 - 14:39] Creating a Successful Social Media Strategy
[14:40 - 21:12] Maximizing Your Social Media Strategy
[21:13 - 31:17] The Importance of a Balanced Marketing Approach and Bringing Authenticity to Social Media
Quotes:
“I want to engage, attract my target market, and I want my cash register to ring. So as long as I'm seeing those, with the strategy I like, we can monitor how people are coming in and what funnel they're coming in through.” - Sarah Olea
“Content strategy is a combination of what's gonna work with the algorithm today, what are the topics that I feel most passionate about that I wanna share, and how are ways that I can sneak social media into my already existing calendar time blocks.” - Sarah Olea
Get your FREE Pass to Group Social Media Training With Sarah Olea » https://keap.app/contact-us/4318630485834087
Connect with Sarah through her website at https://www.identityamplified.com