In today’s episode, we meet Crystal Etienne the CEO of Ruby Love. Crystal’s 70-million-dollar apparel company is at the forefront of innovation in menstrual care. After watching her daughter and her friends sitting on the sidelines during swim meets because of their periods, she spent $25,000 of her own money to develop patented leak-proof menstrual sleepwear, swimwear, and underwear. During our conversation, Crystal shares the keys to growing her business including how she develops new products, markets her brand, stays ahead of her competition, and much more. Listen on Apple Podcasts Watch on YouTube You’ll learn about: The impact of rebranding Building the right team for rapid growth Finding your ideal customer Protecting your brand against copycats Mentioned in this episode: Brand Instagram: @shoprubylove Personal Instagram: @iamcrystaletienne