222. ☀️If Social Media Sucks… Where Can You Grow Your Online Business? [Summer Series]

On Your Terms® | Legal Tips Meets Marketing Strategies for Online Business

15-07-2024 • 15 mins

In the last episode, I talked some smack about social media: It’s bad for your mental health, your content won’t have great longevity or searchability, etc. So this episode I cover what to do instead, or in addition to, social media.

First, I break down discovery vs. nurturing. Then, I explain why email is a great nurturing platform. And finally I talk about when social media can be an effective marketing tool, if you still really want to use it.

I hope you’re enjoying these “Online Business Summer School” episodes, including the background sounds from beautiful Long Island!

In this episode, you’ll hear…

  • The difference between discovery vs. nurture platforms
  • Why email is a great marketing tool
  • Where social media can be helpful

Click here to find the full show notes and transcript for this episode.

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