In today's episode, we dive into strategy, execution, and performance management for scaling your business with Asia Orangio, the CEO and founder of DemandMaven, where she helps early-stage startups and technology companies define their go-to-market strategy and grow with a data-driven approach. Asia was previously a Board Member at Moz.

Today we discuss:

• Scaling a Company Across Series A to C and common challenges.
• Choosing the right KPIs . How focusing on the wrong KPIs can hinder growth.
• Aligning Strategy, Execution, and Performance
• Sales-led Growth vs. Product-led Growth
• Value of customer research in driving growth
• OKR, Wigs, and JTBD framework
• Understanding Acquisition Channels for Growth

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