In this episode of Make Good Fashion, we delve into how mission-driven brands can effectively translate their brand mission when stepping into wholesale markets. The discussion covers choosing the right retail partners, training retail staff, packaging design, and providing marketing materials. Real-life examples like Tom's Shoes and Patagonia are presented to illustrate successful strategies. Tune in to discover actionable tips on maintaining brand integrity and communicating your mission to attract customers and retail partners.

00:00 Welcome to Make Good Fashion

00:20 Understanding Brand Mission in Wholesale

03:06 Choosing the Right Retail Partners

04:22 Communicating Your Brand Mission

06:44 Creative Ways to Present Your Brand

09:59 Maintaining Strong Retail Relationships

10:49 Real-Life Examples and Bonus Tips

12:53 Conclusion and Final Thoughts

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