Particle physicist and professor at the University of Manchester Brian Cox explores the mind-bending science and philosophy of time with IWC's CEO Chris Grainger-Herr. Together, they discuss the concepts of eternity and space-time, hinting at IWC's new launch at Watches and Wonders 2024. Join a fascinating conversation as they dive deep into the mysteries of an ever-expanding universe. Make sure to klick the link in our bio to listen to this episode. #IWCON