In this Martech Zone Interview, we speak to Mike Reynolds, founder of Innovatemap (http://innovatemap.com), a digital product agency. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing. Innovatemap helps companies of all sizes dream, design, and scale digital products and services. Innovatemap works with startups looking to build their product roadmap, scale-ups that are shifting or taking their company in another direction, and tech-enabled businesses that wish to leverage technology to enhance their non-technology company. We discuss a couple of shared clients and the impact that Innovatemap's work with them. Innovatemap has also launched A Better Product Podcast (http://innovatemap.com/podcast/) to share their knowledge with the industry. Special Guest: Mike Reynolds.