#115 Rakefet: Outsource Your Marketing With Mayple
This podcast is about marketing, but it isn’t about marketing techniques, SEO, paid ads, or any of that other technical stuff. Instead, it’s about how you can and should outsource your marketing.
Today, we’ve got Rakefet, the CMO of Mayple, to talk to us about the easiest way to grow your business.
Mayple is a vetted professional marketplace that connects marketing experts with businesses looking to build their brands.
Tune in to this episode to hear our podcast host and CEO, Daniel Budai and Rakefet discuss:
✅ Rakefet’s Journey With Marketing
✅ How To Hire The Right Talent
✅ Mayple Vs. Other Gig Marketplaces
So let’s jump right in!
Rakefet’s Journey With Marketing
Rakefet has always been in the field of marketing. In fact, prior to Mayple, she worked as a marketing consultant for over eight years. She’s assisted over 100+ CEOs, CMOs, and business managers with their business and marketing strategies. In addition, she’s worked with various consulting firms and helped both B2B and B2C businesses grow with her strategies.
However, Rakefet soon realized that building a strategy is only half the job. It’s usually the execution phase that companies struggle with. She came across Mayple and realized that this business could help bridge that gap between planning and executing. Three and a half years ago, Rakefet took a leap and joined Mayple; the rest is simply history.
Mayple began with the mission of solving all the trust issues that come with working in the marketing industry. But, they soon realized that this was a very broad statement to follow. So, they focused on one of the most common pain points: building a brand’s strategy.
Mayple connects businesses with marketing experts that build brand strategies and facilitates the team a business would require to execute this to achieve their desired result. They do all the groundwork so that businesses are able to find the perfect expert with the help of a simple click.
How To Hire The Right Talent
Marketing is a complex field. There are a dozen different platforms, all kinds of data, and a million other things to do, which is why it’s never a one-person job. Businesses that want to grow need to hire a team and get an extra set of hands to help them create and execute strategies flawlessly and, most importantly, to keep up with ever-changing algorithms and trends.
As a business owner, your execution is based entirely on the people you work with, and finding the right kind of people isn’t the easiest of jobs. The industry is fragmented; with everyone claiming to be the best freelancer, the best agency, or the perfect candidate out of the lot, it becomes difficult to find the right fit. Especially because there’s nothing stopping people from calling themselves an expert. And unfortunately, this leads to many businesses seeing bad results and losing trust in the marketing field.
Conversely, the vetting process isn’t easy on candidates either. Around 40% of anyone’s time when you’re a freelancer or run an agency goes into managing the account and maintaining your business rather than doing their professional work. So, there are a lot of pains for the marketer side as well.
Vetting is the most critical process of hiring or finding work. Both professionals and businesses should weigh and assess their opportunities before starting any new project. A robust vetting process can help reduce the number of negative experiences and also streamline work processes. However, vetting can take time and cost businesses a lot of money. Mayple vets the experts so that businesses can get straight to work.
Mayple Vs. Other Gig Marketplaces
There are plenty of websites that connect businesses with freelancers and experts to help get the job done. What’s so special about Mayple, and how is it different from platforms like Upwork or Fiverr?
Platforms like LinkedIn, Upwork, and Fiverr connect businesses with freelancers or agencies, but the onus of vetting their work still lies on the business. Mayple isn’t an open platform. They have a network of only 600 expert professionals. This is because they’ve taken the time and energy to interview, assess, and personally handpick the best of the best in marketing.
Mayple not only offers a curated list of highly trusted and qualified professionals, but also guarantees satisfaction by acting as an intermediary between a business and the professional. Their alliance guarantees that businesses benefit from the strategies that professionals create. Mayple also has a vast network of experts from different fields of marketing, providing businesses with an agency-like roster to horizontally expand their marketing efforts in a seamless fashion.
Interested in learning more about Mayple? Click here to check out their website.
You can also follow Rakefet on LinkedIn by clicking here.
Thanks for tuning in to this episode of The Ecom Show!
We come out with new episodes every Thursday.
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