Episode 128 - Hustle and Humor Series - Humor and Landing Pages with Tas Bober

11-09-2024 • 1 hr 8 mins

"Hustle & Humor" is a special Summer 2024 series under the Unpolished MBA ® podcast, hosted by seasoned Atlanta-based entrepreneurs Monique Mills and Caitlin Ferguson. We dive into the realities of running a business with candid conversations, insightful advice, and a healthy dose of humor.

-Running from August 6th to September 19th

-Episodes released every Tuesday and Thursday

In this episode, hosts discuss chat with Tas Bober, founder of Delphinium, a niche B2B SaaS digital marketing consultancy with focus on perfecting landing pages for B2B SaaS. Tas shares her transition from working in-house marketing to launching her own consulting business. The discussion covers her sales experience, challenges of ethical marketing, the power of niche focus, and how humor plays a role in her work. Tas discusses how to thrive in consulting, balancing work-life priorities, and the evolving landscape of digital marketing.

Submit business questions to unpolishedmba.com/hustle

Key Topics Discussed:

Key Topics:

Tas’s transition from in-house marketing to running her consultancy
Challenges in sales and how that shaped her marketing approach
Niche B2B SaaS consulting for landing pages and digital marketing strategy
The value of humor and personality in B2B marketing
How to balance work-life priorities while scaling a business
Insights on influencer marketing and personal brand building on LinkedIn
Creating value for clients through strategy and ethical sales

Memorable Quotes:

"You can't shove something down someone's throat just to hit a quota—they have to be ready for it."
"Being specific in your niche can make people curious about everything else you're good at."

Resources Mentioned: