The dark reality of fantasy apps in India unveils a shadowy side marked by addictive behaviors, financial risks, and ethical concerns. While initially celebrated for merging sports passion with skill-based gaming, these apps have drawn attention for their potential to exacerbate gambling tendencies, leading to financial losses for vulnerable users. The exploitative marketing tactics employed by some platforms have raised ethical questions, underscoring the need for stringent regulations. The dark underbelly of these apps, characterized by an undercurrent of addiction and the erosion of responsible gaming principles, underscores the imperative for a more transparent and responsible industry framework in India