Still not convinced that you need a trademark? Today on The Legalpreneur, I list my top 5 benefits that are exclusively available to federal trademark holders! Some basic protections are available without a trademark, such as the use of the ™ symbol, but obtaining a trademark ensures comprehensive protection of your brand on all fronts.
Filing for a trademark currently takes about 13 months to fully process, but it is an investment that pays off. Once your trademark becomes public knowledge the courts generally rule in your favor, since it is difficult for infringers to feign ignorance of your trademark. Having that public record would classify these violations as willful infringement, which means additional damages and attorney fees are awarded, simply because of your federal trademark!
You can also count on customs agents to enforce your trademark. They will stop unauthorized products from leaving or entering the country, which allows you to maintain better control of your intellectual property. These safeguards are only available once you have secured your federal trademark. It is time-consuming and expensive, but the cost of operating your business without a trademark is guaranteed to be much steeper. Don’t wait, and start your application today!
Key Takeaways:
[2:00] Securing the use of the R-Circle symbol
[2:50] Registering with customs to stop trademark infringements
[4:00] Submitting online takedowns
[6:00] Obtaining a domain name that is in use
[7:15] Additional damages and attorney fees from willful infringement
[8:25] Trademarks take an average of 13 months to process
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Disclaimer:
The Legalpreneur Podcast is advertising/marketing material. It is not legal advice. Please consult with your attorney on these topics. Copyright Legalpreneur Inc 2022
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