On this episode of The Shankar Poncelet Podcast, Shankar and Antréa dive into the world of Threads, Mark Zuckerberg's new social app. They discuss the unique features of Threads, such as its focused conversation format and the ability to connect with influential individuals. They also explore the potential for growth and engagement on social media platforms like Twitter, emphasizing the importance of adding value and having fun. Additionally, they touch on the significance of domain extensions and analyze the decision-making process behind choosing non-dot com extensions. The episode ends with an invitation for listeners to join a free challenge on Threads and shares updates on the host's LinkedIn content prompts.