This is Zack Fuss. Today, we are breaking down Pernod Ricard, a business whose history dates back to 1797. Today, the business is the second-largest global producer of wine and spirits with a portfolio of 17 of the top 100 spirits brands, including Absolut Vodka, Beefeater Gin, Jameson Irish Whiskey, and Malibu rum. The portfolio produces north of EUR 12 billion in sales and generates an impressive 60% gross margin and high 20% operating margin. To break down Pernod Ricard, I am joined by Swetha Ramachandran, a fund manager at Artemis Investment Management. During this conversation, we explore the interplay between luxury goods and spirits, the post-COVID normalization, and consumption trends. We hope you enjoy this breakdown of Pernod Ricard. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is brought to you by Tegus, the modern research platform for leading investors. Stretch your research budget with flexible expert calls you can trust. At a fraction of the cost of traditional expert networks, Tegus customers pay only what an expert charges – with zero markups and no confusing call credits – netting an average 70% savings. Don’t want to conduct a full hour call? Tegus offers the ability to schedule 30-minutes, an offer you won’t find anywhere else. And they don’t stop there. With white-glove custom sourcing for every project and robust compliance measures, including a dedicated 50+ analyst team that vets every call transcript, Tegus ensures your privacy and protection. As the industry innovator for qualitative insights, Tegus helps you find the right experts you need at a quality and speed that can’t be matched. For a limited time, as a listener, you can trial Tegus for free by visiting tegus.co/patrick. ----- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @JoinColossus | @patrick_oshag | @jspujji | @zbfuss | @ReustleMatt | @domcooke Show Notes [00:03:00] - Introduction to Pernod Ricard and the Spirits Industry [00:04:11] - Pernod Ricard's Brand Portfolio and Acquisition History [00:09:36] - The Strengths of the Spirits Business [00:14:37] - The Shift in Consumption Patterns [00:20:21] - The Appeal of the Spirits Conglomerate Business Model [00:24:04] - Understanding the Current Challenges in the Spirits Industry [00:26:41] - The Role of Emerging Markets in the Spirits Industry [00:31:45] - The Influence of the Ricard Family on Pernod Ricard [00:35:46] - Innovation and Distribution in the Spirits Industry [00:34:17] - The Impact of Market Trends and Consumer Preferences [00:40:15] - The Future of Spirits in the Chinese Market [00:42:26] - What Makes Pernod Ricard Special [00:44:01] - Lessons from Pernod Ricard's Business Model Learn more about your ad choices. Visit megaphone.fm/adchoices