In this episode, Christian chats with DTC entrepreneur, consultant and the author of 'The Direct to Consumer Playbook' Mike Stevens about his founding stories at Innocent drinks and confectionery business Peppersmith, the challenges facing DTC entrepreneurs and advice for brands looking to scale in 2022.

Purchase the book here: https://www.amazon.co.uk/Direct-Consumer-Playbook-Stories-Strategies/dp/1398605425