When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.

Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute.

In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions.

He also reveals his 16-step guide to building credibility.

Topics covered:

• Why Wes treats his LinkedIn profile like a landing page
• What led him to launch his own business
• If you can build demand you can build any business
• How to discover what it is that you truly love to do
• The benefits of specialising in an area
• Doubling down on what gives you the most energy
• How Wes created and ran a course for the CXL Institute
• Why you need to pick a villain in marketing
• Mistakes he made when building his personal brand

Resources mentioned:

• Product-Lead Institute
• Vidyard
• Eat Your Greens - Wiemer Snijders
• Key Person of Influence - Daniel Priestly
• The Unique Ability - Julia Waller & Catherine Nomura
• Dilbert
• CXL Institute
• Gainsight PX
• Drift
• HubSpot
• Pratfall Effect in Marketing: Admit Your Flaws to Win Customers

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails:everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘