Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode.

His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market.

Topics covered:

• Ken’s most successful marketing stunt
• Ken’s formula for creating marketing stunts
• Going for a particular audience and not compromising
• Learning from stunts that don’t work out
• The problem with trying to be too clever
• Simpler is better
• Combine your USP with something that’s never been done before
• Borrowing ideas from other industries
• Getting into trouble is a sign you’ve done something right
• Advice for people who are afraid of getting it wrong
• Why you should never repeat yourself

Resources mentioned:

• Hemingway
• Salesforce
• Infusionsoft
• Toodledoo
• BombBomb Video
• The Producer’s Perspective
• Break Through the Noise in Marketing by Doing Less
• How to Compete with Big Brands Even with Very Few Resources
• Buying Triggers: 6 Steps to Create Explosive Demand

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Finally...

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