The evolution of insurance affinity is a dynamic journey encompassing the past, present, and future. Historically shaped by societal needs and economic shifts, insurance affinity has undergone significant transformations. In today's landscape, technology and data play pivotal roles, enabling insurance companies to forge stronger connections with customers through personalized strategies. Looking forward, the future of insurance affinity is poised for further evolution, with emerging technologies, societal changes, and regulatory dynamics influencing the trajectory. As the industry adapts to these factors, the podcast explores the fascinating narrative of insurance affinity, shedding light on its historical roots and future possibilities.

Points of discussion:

1. How has the concept of insurance affinity evolved over the years, and what key historical factors have shaped its trajectory from the past to the present?

2. In the current landscape, how are insurance companies leveraging technology and data to build stronger affinity with customers? Can you provide examples of innovative strategies that have emerged in recent years?

3. Looking ahead, what trends and developments do you foresee in the future of insurance affinity? How might emerging technologies, societal shifts, or regulatory changes impact the evolution of insurance affinity in the years to come?

Speaker Bio: Phil Hobson, is the Managing Director for Affinity, at Marsh. Hobson joined Marsh in 1996 and has served in a variety of leadership roles, most recently as commercial and consumer leader for Asia. He has more than 34 years of industry experience and has led teams across Asia Pacific.