In the Season 14 finale, Kaushik talks with growth expert Anuj Mittal about how to achieve exponential scale through a thoughtful approach to sales.

Anuj discusses how he helped P&G (FMCG), Healthians.com (B2C), Zovi.com (D2C) grow massively by redesigning their sales process to eliminate friction and focus solely on meeting customer needs.

He talks through the multi-step process they implemented to naturally upsell customers at each touchpoint.

Anuj shares insights on how to structure an inside sales team for scale without needing extensive training, and how focusing on attention and value over transactions is key.

This discussion provides very useful perspectives, you wouldn't have considered on sales strategy, leadership, and building systems for sustainable growth.