19. How David Swan's Passion & Creative Spirit Lives On-A Conversation With InteliChek's Melissa Marlatt & Joe Gibson
David Swan founded InteliChek over 26 years ago. With an innovative imagination, passion for the automobile industry and a limitless creative spirit, David shaped InteliChek into the industry leader for the fixed-ops community within dealerships.
With David's passing earlier this year, I caught up with Melissa Marlatt and Joe Gibson to discuss how David's spirit lives on within InteliChek and how the template he created is being used to move the company forward in the 21st Century
What We Talk About:
- How An Upwork Job Posting Led To The Multi-Point Inspection Podcast
- David's Amazing Creativity
- History of InteliChek & What It's Become
- What Is InteliChek & How They Collect Data?
- Dealership Perceptions & Transparency
- Competitive Prices + Added Value
- Customer Education And Customer Experience
- Importance Of Communication Between Departments/Days Wait
- Importance of Identifying Bottlenecks
- 6,907 Jelly Beans
- Carrying The Torch Passed On By David Swan
Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!
InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.
Music:
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