Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.     Summary   Sarah Vantine shares her journey from pursuing a career in the arts to entering the automotive industry as a car salesperson. She discusses the challenges she faced, including skepticism from her parents and colleagues, and how she overcame them. Sarah also talks about her experience building a successful BDC (Business Development Center) from scratch and the importance of diversity and inclusivity in the workplace. She highlights her recognition as one of Automotive News' 40 Under 40 and the impact it had on her career. The conversation ends with a discussion about the Fixed Ops Roundtable and how Sarah became involved. Sarah Vantine discusses her journey in the automotive industry, from speaking at conferences to being recognized as a Women at the Wheel honoree. She also announces her new role as Vice President of the Fixed Ops Roundtable and her plans to publish a book. Sarah shares her experiences transitioning from being interviewed to conducting interviews and the challenges she faced along the way. She also talks about her website and the upcoming book she is working on.   Takeaways   Don't be afraid to pivot and pursue a career that you're passionate about, even if it's not what others expect or approve of. Being underestimated can be a powerful motivator to prove yourself and succeed. Building a diverse and inclusive team can lead to greater success and better serve a diverse customer base. Recognition and awards can open doors and provide opportunities for professional growth and advancement. The Fixed Ops Roundtable is a platform for industry professionals to share knowledge and collaborate on improving fixed operations in the automotive industry. Sarah Vantine's journey in the automotive industry includes speaking at conferences and being recognized as a Women at the Wheel honoree. She has transitioned from being interviewed to conducting interviews and has learned valuable lessons along the way. Sarah is now the Vice President of the Fixed Ops Roundtable and oversees the certified partner program and certified dealer program. She is in the process of building her personal website and working on publishing a book. sarahvantine.com Sarah emphasizes the importance of communication and personal growth in her career.

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.     Summary   Sarah Vantine shares her journey from pursuing a career in the arts to entering the automotive industry as a car salesperson. She discusses the challenges she faced, including skepticism from her parents and colleagues, and how she overcame them. Sarah also talks about her experience building a successful BDC (Business Development Center) from scratch and the importance of diversity and inclusivity in the workplace. She highlights her recognition as one of Automotive News' 40 Under 40 and the impact it had on her career. The conversation ends with a discussion about the Fixed Ops Roundtable and how Sarah became involved. Sarah Vantine discusses her journey in the automotive industry, from speaking at conferences to being recognized as a Women at the Wheel honoree. She also announces her new role as Vice President of the Fixed Ops Roundtable and her plans to publish a book. Sarah shares her experiences transitioning from being interviewed to conducting interviews and the challenges she faced along the way. She also talks about her website and the upcoming book she is working on.   Takeaways   Don't be afraid to pivot and pursue a career that you're passionate about, even if it's not what others expect or approve of. Being underestimated can be a powerful motivator to prove yourself and succeed. Building a diverse and inclusive team can lead to greater success and better serve a diverse customer base. Recognition and awards can open doors and provide opportunities for professional growth and advancement. The Fixed Ops Roundtable is a platform for industry professionals to share knowledge and collaborate on improving fixed operations in the automotive industry. Sarah Vantine's journey in the automotive industry includes speaking at conferences and being recognized as a Women at the Wheel honoree. She has transitioned from being interviewed to conducting interviews and has learned valuable lessons along the way. Sarah is now the Vice President of the Fixed Ops Roundtable and oversees the certified partner program and certified dealer program. She is in the process of building her personal website and working on publishing a book. sarahvantine.com Sarah emphasizes the importance of communication and personal growth in her career.     Music Tony Sopiano-Squawk Of The Clown Tiger Gang-Close To The Wind Reveille-Iron Horse

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   With one look at Chris Piche's résumé, it becomes apparent that his thoughts on this technology should be heard. He has developed and patented foundational technologies, products, and standards for AT&T, BlackBerry, Polycom, and the Open Connectivity Foundation, earning recognition as Best of Internet World, Canada’s Top Young Leader, and Top 40 under 40.     Chris Piche, the founder and CEO of Smarter AI, discusses the current state of autonomous vehicles and addresses misconceptions about their safety. He explains that autonomous vehicles are approximately 10 times safer than human-driven vehicles and emphasizes the importance of understanding the limitations of current driver assistance systems. Chris also discusses the challenges and future prospects of autonomous vehicles, including the need for government regulation and the potential for widespread adoption. He compares the benefits of autonomous vehicles to electric vehicles and shares his background in developing communication technologies.   Takeaways   Autonomous vehicles are approximately 10 times safer than human-driven vehicles. Current autonomous systems are advanced driver assistance systems and require responsible use. The acceptance of autonomous vehicles by the public is a sociological issue that depends on factors such as perceived safety and trust. The future of transportation will involve connected autonomous vehicles that communicate with each other and traffic infrastructure. The safety and effectiveness of autonomous systems depend on the quality and diversity of the training data used for machine learning models.   News Clips WKRN News 2 WSMV 4 Nashville WFAA George Downs WSJ   Music Reveille-Night Visions Be Still The Earth-Bright Future The Night Driver-Hard Break Reveille-Astro Punk

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   With one look at Chris Piche's résumé, it becomes apparent that his thoughts on this technology should be heard. He has developed and patented foundational technologies, products, and standards for AT&T, BlackBerry, Polycom, and the Open Connectivity Foundation, earning recognition as Best of Internet World, Canada’s Top Young Leader, and Top 40 under 40.     Chris Piche, the founder and CEO of Smarter AI, discusses the current state of autonomous vehicles and addresses misconceptions about their safety. He explains that autonomous vehicles are approximately 10 times safer than human-driven vehicles and emphasizes the importance of understanding the limitations of current driver assistance systems. Chris also discusses the challenges and future prospects of autonomous vehicles, including the need for government regulation and the potential for widespread adoption. He compares the benefits of autonomous vehicles to electric vehicles and shares his background in developing communication technologies.   Takeaways   Autonomous vehicles are approximately 10 times safer than human-driven vehicles. Current autonomous systems are advanced driver assistance systems and require responsible use. The acceptance of autonomous vehicles by the public is a sociological issue that depends on factors such as perceived safety and trust. The future of transportation will involve connected autonomous vehicles that communicate with each other and traffic infrastructure. The safety and effectiveness of autonomous systems depend on the quality and diversity of the training data used for machine learning models.   News Clips WKRN News 2 WSMV 4 Nashville WFAA George Downs WSJ   Music Reveille-Night Visions Be Still The Earth-Bright Future The Night Driver-Hard Break Reveille-Astro Punk

Using Mobile Repair & Pickup/Delivery As A Strategy For Retention & Loyalty w/Bob Gower of Traver Connect   Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   When you hear the term "BDC," you may or may not think of John Traver, but you should. Known as the "Grandfather of BDC," John Traver developed an infrastructure on handling sales BDC in 1990. He even coined and trademarked the name.   Bob Gower was the General Manager of a Toyota Dealership, ten years strong when he became a customer of Traver. And he was so impressed with what John was doing that he left that dealership to work for Traver in 1995.     Summary   In this conversation, Bob Gower, COO of Traver Connect, discusses the evolution of the Business Development Center (BDC) and the rise of pickup and delivery in the automotive industry. He shares insights into the challenges and opportunities of implementing pickup and delivery services, as well as the changing customer expectations in the post-COVID era. Gower emphasizes the importance of experience and the need for innovation in the automotive industry. He also discusses the role of technology and the option of outsourcing as a solution for dealerships. The conversation explores the challenges and opportunities of implementing pickup and delivery services in the automotive industry. It emphasizes the importance of scalability and finding resources to quickly achieve the level of expertise and efficiency of established players. The discussion delves into the logistics and outreach involved in pickup and delivery, highlighting the need for effective communication and scheduling. The role of technology in enhancing the customer experience is explored, with a focus on the importance of personal interaction and trust. The conversation also touches on the challenges of managing the move and ensuring smooth operations throughout the service process. The significance of status updates and communication in customer satisfaction is emphasized, along with the need for dealerships to invest in technology and streamline processes. The conversation concludes with a discussion on the importance of retention and loyalty in the automotive industry, and the potential for pickup and delivery services to drive customer loyalty and increase profitability.     Takeaways   The birth of the Business Development Center (BDC) revolutionized the automotive industry by providing a structured process for handling sales and customer communication.   Pickup and delivery services have become increasingly important in the automotive industry, especially in the post-COVID era, as customers expect convenience and personalized experiences.   Dealerships face challenges in implementing pickup and delivery, including scalability, integration with sales departments, and the need for performance tracking and reporting.   Outsourcing pickup and delivery can be a viable solution for dealerships that lack the infrastructure or resources to handle it in-house.   The automotive industry needs to embrace innovation and adapt to changing customer expectations in order to stay competitive and maximize customer retention. Scalability and finding resources are key challenges in implementing pickup and delivery services.   Effective communication and scheduling are crucial for successful pickup and delivery logistics.   Technology enhances the customer experience but personal interaction and trust are still essential.   Status updates and communication play a significant role in customer satisfaction and retention.   Chapters   00:00 Introduction and Background 02:15 The Birth of BDC 03:21 The Evolution of Traver Connect 04:28 The Rise of Pickup and Delivery 07:06 Challenges in Implementing Pickup and Delivery 10:20 Changing Customer Expectations 11:48 The Role of Third-Party Apps in Mobile Repair 14:40 Outsourcing Pickup and Delivery 20:22 The Need for Innovation in the Automotive Industry 23:47 The Role of Technology in Pickup and Delivery 24:23 Outsourcing as a Viable Solution 27:42 The Importance of Process and Execution 29:15 Scalability and Resources 30:12 Logistics and Outreach 32:12 Customer Experience and Technology 33:39 Managing the Move 34:37 Status Updates and Communication 36:24 Logistics and Chaos 37:20 Retention and Loyalty 38:35 Learning from Others 39:02 Dealer Response to Pickup and Delivery 40:00 Convenience and Customer Feedback 41:27 Customer Experience and Relationship Management 42:13 Technology as an Enabler 44:11 Customer Experience and Convenience 45:37 Customer Loyalty and Retention 46:33 Creating a Seamless Process 47:31 Convenience and Pickup and Delivery 48:25 Convenience and Customer Expectations 50:02 Independents and Pickup and Delivery 51:21 Customer Convenience and Independence 52:03 Creating Reciprocal Solutions 53:08 Service as a Profit Center 54:40 Video MPI and Customer Trust 56:20 Service as a Revenue Opportunity 59:09 Retention and Loyalty as Goals 01:00:07 Service as the Biggest Opportunity 01:02:31 Retaining Customers and Service Profitability     SuperClip Links: https://youtu.be/wiJkTkL6cU0?si=pAndwPYXN2FPMKfW https://youtu.be/xQRvflAcefo?si=RugzoQIQuMxx12Z8 https://youtu.be/3e8x0ut8neI?si=9vVv-35xh4IHztRz https://youtu.be/7Q1hUA3GB08?si=ZniQ2OrXGoTSvI65     Music: Strength To Last: We're Dreaming   Wayfair: Salad Days   Reveille: Talk The Walk

Using Mobile Repair & Pickup/Delivery As A Strategy For Retention & Loyalty w/Bob Gower of Traver Connect   Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   When you hear the term "BDC," you may or may not think of John Traver, but you should. Known as the "Grandfather of BDC," John Traver developed an infrastructure on handling sales BDC in 1990. He even coined and trademarked the name.   Bob Gower was the General Manager of a Toyota Dealership, ten years strong when he became a customer of Traver. And he was so impressed with what John was doing that he left that dealership to work for Traver in 1995.     Summary   In this conversation, Bob Gower, COO of Traver Connect, discusses the evolution of the Business Development Center (BDC) and the rise of pickup and delivery in the automotive industry. He shares insights into the challenges and opportunities of implementing pickup and delivery services, as well as the changing customer expectations in the post-COVID era. Gower emphasizes the importance of experience and the need for innovation in the automotive industry. He also discusses the role of technology and the option of outsourcing as a solution for dealerships. The conversation explores the challenges and opportunities of implementing pickup and delivery services in the automotive industry. It emphasizes the importance of scalability and finding resources to quickly achieve the level of expertise and efficiency of established players. The discussion delves into the logistics and outreach involved in pickup and delivery, highlighting the need for effective communication and scheduling. The role of technology in enhancing the customer experience is explored, with a focus on the importance of personal interaction and trust. The conversation also touches on the challenges of managing the move and ensuring smooth operations throughout the service process. The significance of status updates and communication in customer satisfaction is emphasized, along with the need for dealerships to invest in technology and streamline processes. The conversation concludes with a discussion on the importance of retention and loyalty in the automotive industry, and the potential for pickup and delivery services to drive customer loyalty and increase profitability.     Takeaways   The birth of the Business Development Center (BDC) revolutionized the automotive industry by providing a structured process for handling sales and customer communication.   Pickup and delivery services have become increasingly important in the automotive industry, especially in the post-COVID era, as customers expect convenience and personalized experiences.   Dealerships face challenges in implementing pickup and delivery, including scalability, integration with sales departments, and the need for performance tracking and reporting.   Outsourcing pickup and delivery can be a viable solution for dealerships that lack the infrastructure or resources to handle it in-house.   The automotive industry needs to embrace innovation and adapt to changing customer expectations in order to stay competitive and maximize customer retention. Scalability and finding resources are key challenges in implementing pickup and delivery services.   Effective communication and scheduling are crucial for successful pickup and delivery logistics.   Technology enhances the customer experience but personal interaction and trust are still essential.   Status updates and communication play a significant role in customer satisfaction and retention.     SuperClip Links: https://youtu.be/wiJkTkL6cU0?si=pAndwPYXN2FPMKfW https://youtu.be/xQRvflAcefo?si=RugzoQIQuMxx12Z8 https://youtu.be/3e8x0ut8neI?si=9vVv-35xh4IHztRz https://youtu.be/7Q1hUA3GB08?si=ZniQ2OrXGoTSvI65     Music: Strength To Last: We're Dreaming   Wayfair: Salad Days   Reveille: Talk The Walk

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   For Richard Lupo, the Asheville area of Western North Carolina started out as a great place for he and his family to visit.   But it later became something more for the Lupos than just a yearly getaway destination.   And after a serendipitous encounter with one of the most storied dealerships in the area, a decision was made.   Richard says that Apple Tree's reputation preceded itself as being one of the few Honda dealerships under the same ownership for over fifty years. And this reputation gave Richard peace of mind when moving his family to North Carolina.   Apple Tree Honda/Acura   What We Talk About:   Richard's background and move to North Carolina Apple Tree Honda/Acura's Legacy The Caretaker Headwinds/Where The Industry Is Currently Apple Tree's eighteen month makeover Reynolds & Reynolds/Video MPI/Perception vs Independents Who's Paying For These Marble Floors? The Need To Market & Educate The Customer EVs/Preparing For Them Dealers Cannot Lose EV Service To Aftermarket Convenience-No Appt The Future Of Dealerships with Autonomous Vehicles

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   For Richard Lupo, the Asheville area of Western North Carolina started out as a great place for he and his family to visit.   But it later became something more for the Lupos than just a yearly getaway destination.   And after a serendipitous encounter with one of the most storied dealerships in the area, a decision was made.   Richard says that Apple Tree's reputation preceded itself as being one of the few Honda dealerships under the same ownership for over fifty years. And this reputation gave Richard peace of mind when moving his family to North Carolina.   Apple Tree Honda/Acura   What We Talk About:   Richard's background and move to North Carolina Apple Tree Honda/Acura's Legacy The Caretaker Headwinds/Where The Industry Is Currently Apple Tree's Eighteen Month Makeover Reynolds & Reynolds/Video MPI/Perception vs Independents Who's Paying For These Marble Floors? The Need To Market & Educate The Customer EVs/Preparing For Them Dealers Cannot Lose EV Service To Aftermarket Convenience-No Appt The Future Of Dealerships with Autonomous Vehicles   Music:   Alsever Lake-This Is Love   Reveille-Daydream   Reveille-Movin On   Tommy Welton-Born To Roam   Fillmore- Reg Attacks!

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   When Tom Fennen, Kyle Newsom and Vic Keller launched Visperio in December of last year, they did so, realizing that the typical  training approach wasn't focused on empowering and leading people to long-term success.   So they created a new method that sought out to avoid disrupting the service drive and provide practical and tactical daily solutions that were tailor made to the individual's skill set and learning style.   The guys spent  a year developing a people-first solution to the shortcomings seen in many training courses today, making sure that every detail was just right before delivering Visperio to the world. Meet Visperio.   What We Talk About:   How Visperio Came About The Impetus To Do Something Different People First-Where Did That Come From? What's In The Name? Who Needs Visperio? The Onboarding Box/Attention To Detail Customer's First Call To Visperio-Then What? The Difference Between Kind & Nice/Coach In The Moment How Visperio Would Work With Other Services Such As InteliChek Closing Thoughts/Basis Of Visperio's Training       Music   SOLO-My Kind Of Night   Midnight Daydream-Subway Sway   Reveille-Scenery   Fantoms-Give Me The Sun   Reveille-Waiting For You

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   When Tom Fennen, Kyle Newsom and Vic Keller launched Visperio in December of last year, they did so, realizing that the typical  training approach wasn't focused on empowering and leading people to long-term success.   So they created a new method that sought out to avoid disrupting the service drive and provide practical and tactical daily solutions that were tailor made to the individual's skill set and learning style.   The guys spent  a year developing a people-first solution to the shortcomings seen in many training courses today, making sure that every detail was just right before delivering Visperio to the world. Meet Visperio.   What We Talk About:   How Visperio Came About The Impetus To Do Something Different People First-Where Did That Come From? What's In The Name? Who Needs Visperio? The Onboarding Box/Attention To Detail Customer's First Call To Visperio-Then What? The Difference Between Kind & Nice/Coach In The Moment How Visperio Would Work With Other Services Such As InteliChek Closing Thoughts/Basis Of Visperio's Training

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   I LOVE the written word. And I love mixing media involving the written word. One of my favorite collaborations happened last December when The Multi-Point Inspection Podcast teamed up with Dealer Marketing Magazine, in which the publication wrote two different articles from one of our podcast episodes. So I thought it would be cool to reverse engineer that project, by making a podcast episode from a LinkedIn article written by AJ Holst titled Creative Strategies to Boost Customer Retention in Dealership Service Departments.     What We Talk About:   1. Personalized Service One of the most effective ways to enhance customer retention is by providing personalized service. By developing a customer database that captures details about their preferences, past purchases, and service history, dealerships can tailor their offerings to meet individual needs.       2. Loyalty Programs Implementing a loyalty program can significantly contribute to customer retention. Such programs offer incentives and rewards to customers for their continued patronage.       3. Service Reminders and Follow-ups Regular communication with customers is vital for customer retention. Dealerships should send out service reminders to customers to ensure they don't miss important maintenance intervals. These reminders can be personalized based on the customer's vehicle make, model, and service history.       4. Enhanced Waiting Areas The waiting area experience plays a significant role in customer satisfaction and retention. By transforming the waiting area into a comfortable and engaging space, dealerships can improve the overall customer experience.       5. Mobile Service and Pickup/Delivery Offering convenient service options can greatly enhance customer retention. Dealerships can introduce a mobile service where trained technicians visit the customer's location to perform routine maintenance or repairs.  Additionally, providing pickup and delivery options for customers who are unable to bring their vehicles to the dealership eliminates a major hurdle.       6. Educational Workshops and Events Educational workshops, new owner clinics, and events benefit customers and position the dealership as an authority in the automotive field. Hosting workshops or seminars on topics like vehicle maintenance, safety, or new technology advancements can attract customers and generate interest.       7. Online Service Scheduling and Self-Service Options In today's digital age, providing online service scheduling and self-service options is crucial. Develop an easy-to-use online platform where customers can schedule service appointments, track the progress of their vehicle, and receive updates.       8. Customer Feedback and Reviews Customer feedback and online reviews have a significant impact on customer retention. Encourage customers to provide feedback and reviews of their service experience.       9. Cross-Promotion with Sales Department Collaboration between the service and sales departments can create synergies that lead to increased customer retention. By partnering with the sales team, dealerships can offer incentives for service customers who may be considering a new vehicle purchase.       10. Community Involvement Engaging with the local community is an excellent way to build a positive image and enhance customer retention.     Music:   Renderings-Spoken Word   Brent Wood-Burn The Night Down   Empyreal Glow-Acoustic Silence   Neon Beach-OK OK   Brent Wood-Keep Burnin'   Violet Island-Till The Lights Come On   Dreamlamp-Chasing Horizons   The Night Driver-Funky Fresh   Morgan Taylor-Ventura   Bellodrone-On The Horizon   SOLO-My Kind Of Night       AJ Holst Consulting   Available on YouTube

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   If you've noticed a trend in previous episodes of The Multi-Point Inspection Podcast in the approach our guests have taken as leaders in their respective businesses, then you're not alone. I've noticed it as well.   It's called Servant Leadership and according to Sarah K. White in a CIO article from Feb. 20222, it is QUOTE " A leadership style that prioritizes the growth, well-being, and empowerment of employees. It aims to foster an inclusive environment that enables everyone in the organization to thrive as their authentic self.  When implemented correctly, servant leadership can help foster trust, accountability, growth, and inclusion in the workplace." ENDQUOTE   And Jami Alexander has implemented this approach, which according to her, has led to exponential growth of the seven Meineke stores that she oversees.   What We Talk About Servant Leadership Employee Retention Pay Structure Bridging The Gap Between The Counter & The Shop Bridging The Generation Gap Implementing Meineke's eInspection On Becoming A Rising Star On LinkedIn Meineke Commercial       Music:  Reveille-Autumnal Dreams   Reveille-Honest Living   Ends Of The Earth- The Gunslinger   Reveille-Highways

Want to add strategic pricing to your marketing tool box?   Go to InteliChek  or call 877-827-7273 and ask about our InteliShare Series!   InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.     At the time of this episode's production, I was in the middle of re-watching my favorite television show of all time--LOST.   And once you get past all the mysteries that the show throws at you, you realize that at its core, LOST is a show about redemption and the relationships that we make along the way. The main characters are seemingly, hopelessly flawed in some way or another, but all come to a fork in the road--a pivot point, and they eventually make the right choice in order to save the world from darkness.   And as good as the writers were on LOST, I don't think that EVEN THEY could write a better story of redemption than Russell B. Hill's.   Russell B. Hill overcame dropping out of junior high school, addiction and prison to become a leader in the automotive industry.   What We Talk About: Being On The Run/Danny Hoyt Early Life/Battling Addiction/Dropping Out Of School/Prison Ending It All/Burning Bush Experience The Millionaire Mentor Building Businesses Leading Up To Fixed Ops Marketing What Fixed Ops Marketing Does WTF? Paradigm Shift With Dealerships and Fixed Ops/Transparency Keep On Dreaming and Doing Danny Hoyt Story Conclusion     Fixed Ops Marketing   WTF? (What The Fixed Ops? Podcast)     Music:   Wastelander-Left For Dead     Reveille-In Your Head     Reveille-Yellowstone     Tiger Gang- Peacock Prowl

Want to add strategic pricing to your marketing tool box? Go to InteliChek  or call 877-827-7273 and ask about our InteliShare Series!   InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   After 2020, it became apparent to many that more emphasis needed to be placed on the fixed-ops side of dealerships.   After Covid-19, supply chain issues and astronomical automobile prices helped shine a light on what is now fully accepted as the backbone of the dealership--the service department. And seemingly overnight, a booming industry was born with fixed operations at its center. The back of the store had become the belle of the ball, with podcasts, marketing and AI all wanting a turn on the dance floor.   But a select few had been screaming this from the mountain tops long before COVID-19 became part of the vernacular.   And April was ringing the marketing bell for fixed ops as far back as 2016.   April Simmons is the Corporate Internet and Marketing Director for Horne Auto Group.   What We Talk About: 2016 April Starts Focusing On Marketing For Service What April Sees For Fixed Ops in 2024 Preparing For EVs How Dealerships Need To Work Together For The Best ROI w/EVs Direct To Consumer InteliChek/Fixed Ops Digital Hyundai Dare To Compare Other Profit Centers/Being Proactive In Service     Music   Wayfair-Horizon   Sam Barsh-Lambs Farm   Divisioner-In The Bag

Want to add strategic pricing to your marketing tool box? Go to InteliChek  or call 877-827-7273 and ask about our InteliShare Series!   InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.     Most of us have an innate desire to do well when it comes to our vocation. We might start down a career path as young adults with our financial future in our mind's eye...as much as we can imagine it, that is.  We might have different ideas about what "success" looks like, but usually, at the very least, it entails being financially stable. We want to do well.   But then there's doing good. Putting something back into the world that helps others--making a difference. When we're younger, doing well and doing good seem mutually exclusive, that never the twain shall meet. But sometimes we find out that doing good is the very thing that leads us to doing well.   Joshua Taylor is doing WELL and GOOD. Following in his grandfathers' footsteps of giving back to the community, he founded Wrench Turners Online, which focuses on helping technicians be happier, healthier and more productive on the shop floor. He dialed in his focus even more after reading a CDC report that stated that mechanics were in the top three professions for suicide.   What We Talk About   First Iteration of Work Hard Consulting/Wrench Turners CDC Report/Pivot/What Wrench Turners Became How Suicide Touched Joshua Personally Breaking Down The Numbers From The CDC Report How The Wrench Turners Wellness Survey Was Born The Survey In Detail Advisors vs. Techs Cleanliness Importance Of Being Organized/Decision Fatigue Respect=Success Final Thoughts/Self Reflection Is Paramount     If you or someone you know needs help, you can call the National Suicide Prevention Lifeline at 1-800-273-TALK, that's 1-800-273-8255   Music:     Reveille-Arrivings     The Revolution-Make Like A Tree     Amherst-More Than One Way To Go Home     Tiger Gang-Hullaballoo

The Multi-Point Inspection Podcast teamed up with Dealer Marketing Magazine's Expert Panelists Owen Moon, Tom Kline, Laurie Halter and Sarah Vantine to discuss what might be in store for dealerships and fixed-ops departments in 2024.   2024: The Year Of The Better Customer Experience   What We Talk About: The Year Of The Teenager Training For All Departments To Ensure Better Overall Customer Experience Pickup & Delivery Services Direct To Consumer Increasing Regulatory Enforcement Against Dealerships Days Wait Final Thoughts On 2024     Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   Clips:   MPI Ep. 19     MPI Ep.20     MPI Ep.16     GMA-Amazon To Start Selling Cars In 2024     Ted Ings Fixed Ops Roundtable-EVs & Parts & Service     Toyota Announces Direct To Consumer   Music:   Nom Fabrique-Under Your Thumb     SPARKZ-Spaceland     Reveille-Evergreens

Tired of all talk and no action from marketing gurus, Joe Shaker (Shaker Auto Group)decided to execute on buzzwords such as "Transparency" "Authenticity" and "Meeting The Customers Where They Are" and co-created TruVideo.   TruVideo gives customers a front row seat to the service bay by allowing technicians to film and document the actions being taken on a vehicle.   What We Talk About: Scratching Your Own Itch Joe's Background & Impetus For TruVideo Customers Want & Respond To Video Building Internal Trust/Co-Decision Maker/Advisors Watering Down Recs Beta Testing w/Customers/Techs Video Keeps Everyone Honest/Popcorn Trail Helps Train Advisor w/Bay Helps With Grammar AI-Communication Is Everything Video Transcripts=Efficiency Sentiment Analysis/Surveys/How Customers Feel Right Now Ease Of Use/Noise Cancellation Don't Change How You Do Business Technology For The Common Folk     Want to add strategic pricing to your marketing tool box? Go to InteliChek  or call 877-827-7273 and ask about our InteliShare Series!   InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   Music: Fantoms-Big Sun https://youtu.be/eqOoQ4Oy_iI?si=31LK_mg7K6W29Foa   Alsever Lake-Bird Song https://app.soundstripe.com/songs/16578     Clips:   Columbo And His One More Things https://youtu.be/T_d6_CdNEVA?si=k8lY-Z2-TNsQQSR_   Tim Ferriss On Scratching Your Own Itch:   https://youtube.com/shorts/-o80C-DU5gE?si=jG0k2p-m4S4JAgaq

David Swan founded InteliChek over 26 years ago. With an innovative imagination, passion for the automobile industry and a limitless creative spirit, David shaped InteliChek into the industry leader for the fixed-ops community within dealerships.   With David's passing earlier this year, I caught up with Melissa Marlatt and Joe Gibson to discuss how David's spirit lives on within InteliChek and how the template he created is being used to move the company forward in the 21st Century   What We Talk About: How An Upwork Job Posting Led To The Multi-Point Inspection Podcast David's Amazing Creativity History of InteliChek & What It's Become What Is InteliChek & How They Collect Data? Dealership Perceptions & Transparency Competitive Prices + Added Value Customer Education And Customer Experience Importance Of Communication Between Departments/Days Wait Importance of Identifying Bottlenecks 6,907 Jelly Beans Carrying The Torch Passed On By David Swan       Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   Music:   Heartland Nights-Edge Of Town     Alsever Lake-Out West   Reveille-Here She Comes

Ed Roberts went from being homeless to COO of Bozard Ford-Lincoln to Author in a span of thirty years. He tells his story in this fascinating episode of The Multi-Point Inspection Podcast.     Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   What We Talk About: How he became homeless and his determination to have a better life (The Journey) Bozard Ford-Lincoln's Incredible Success How this led to the idea for a book Chapter 4: Counseling vs. Coaching Chapter 6: Motivation vs. Inspiration Chapter 10: Leveraging Strengths Bonus-Chapter 3: Busy vs. Effective   Purchase Mile One: An Endless Journey To Effective Leadership      The Bozard Ford Story    InteliChek     Music: Stephen Keech-The Part Where They Realize     Neon Beach-Have Faith     Moments-To The Horizon     Lone Canyon-I Found My Home

Corey Smith, National Fixed Ops Training Manager for APCO Holdings, LLC (And the producer/host of the Fixed Ops 5 Podcast ) started his career in radio, interviewing the likes of Aerosmith and introducing Garth Brooks on stage.   Want to add strategic pricing to your marketing tool box? Go to InteliChek  or call 877-827-7273 and ask about our InteliShare Series!   InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.    What We Talk About:          *A Day In The Life-What Corey Does   The types of training given to fixed ops departments   The biggest challenges dealerships face in 2023 (scheduling)   Positive ways dealerships are rising to these challenges (tech shortages)   Service Advisors have the hardest job in the dealership   The mission of the Fixed Ops 5 Podcast   How podcasts in the automotive space are a tremendous asset to the industry   EVs-How dealerships should prepare   AI-A boon for fixed ops     Music: Heartland Nights-Back Road Summer   Reveille-Cavern Club Blues     Desert Dive-Pumpkin Spiced Sunrise